Brand kit
Draft workspace for a new brand identity. Content and styles are not final.
Overview
This brand kit is the single source of truth for Epicenter's 2026 design language. Use the tokens, typography scale, and shared components documented here before building new sections or UI patterns.
Brand: Epicenter · Organization: Limecuda · Last updated: August 11, 2026
Logos
Primary — light background
Asset: Epicenter Logo-10.svg
Reversed — dark background
Asset: EpicenterLogo2021-white-10.png
Colors
Primary palette
--gradient-brand- #F05041 → #F5832F · Primary CTA gradient (left to right)
--color-brand-purple- #503DC5 · Purple accent
--color-brand-medium-blue- #3EB4DE · Medium blue accent
--color-brand-dark- #22282C · Dark background, body text
--color-brand-light-bg- #FFFFFF · Page background
--color-brand-text-strong- #1A1B1C · Header text
Secondary palette
--color-brand-light-bg-2- #F5F7FA · Alternative light background
--color-brand-accent-blue-1- #36D2F7 · Accent blue (sky)
--color-brand-accent-gray-1- #303233 · Accent gray
--color-brand-light-gray- #F3F4F5 · Application-site gray
--color-brand-accent-blue-2- #CFEDF8 · Pale blue accent
--color-brand-accent-gray-2- #3C3F42 · Medium neutral
--color-brand-white- #FFFFFF · White surface
--color-brand-accent-blue-3- #F2F8FC · Off-white blue surface
Special-use colors
Restricted palette — use only when a design specifically calls for them. Do not use as default card backgrounds, buttons, links, or section accents.
--color-special-dark-teal- #05B3AF
--color-special-bright-teal- #06CDAE
--color-special-coral- #F05041
--color-special-dark-purple- #362985
--color-special-yellow- #FFD902
--color-special-soft-yellow- #FDEBA2
--color-special-mint- #E4FAF6
--color-special-lavender- #EBEBFF
--color-special-blush- #FAF1EF
Gradient direction
Token: --gradient-brand · Semantic: --color-action-gradient
Typography
Font families
Default text color: #22282C (--color-text-heading /
--color-text-body). Licensed Text files are self-hosted; Display Pro aliases Text
until separate Display files are provided.
Heading hierarchy
Desktop maximum sizes with responsive clamp() scaling. Tokens in
tokens/typography.css, mapped in elements/type.css.
Type specimens
- H1 The quick brown fox
- H2 The quick brown fox
- H3 The quick brown fox
- Card The quick brown fox
- H4 The quick brown fox
- H5 The quick brown fox
- H6 The quick brown fox
- Dek Supporting copy under a section title — short, clear, and easy to scan.
Body copy
Epicenter helps charter school authorizers, boards, and management organizations run compliant,
transparent operations. This paragraph uses Neue Haas Grotesk Text Pro at 18px with 22px line
height and the default #22282C text color.
Measure is capped at 65 characters for comfortable reading on large screens.
Style rules
Corner radius — 40px
Standard containers, cards, and controls use --radius: 40px. Text fields,
textareas, and selects use --input-radius: 12px unless a pattern explicitly
calls for a larger radius. Pill-shaped navigation and CTA buttons use
--radius-pill. Circular icon controls use border-radius: 50%.
Example card with 40px corners and no border or shadow.
No global stroke
Components do not receive default decorative borders. Explicit 1px outlined-button variants, form control borders, and accessibility focus indicators are allowed.
No global dropshadow
Flat surfaces separated through background color, spacing, and layout. Do not use box shadows as a standard depth or separation treatment.
Surface combinations
--color-bg (#FFFFFF) + --color-text-body (#22282C)--color-bg-alt (#F5F7FA) + dark text--color-bg-dark (#22282C) + --color-text-inverseComponents
All examples use shared CSS classes from components/button.css,
components/nav-tabs.css, and components/icon-control.css.
Icon controls
Circular 48×48px minimum hit area. Material Symbols for add and close.
UI elements
Extended documentation on dedicated sub-pages.
Downloads
- Epicenter Website Style Guide 2026 — client reference document
- Logo pack — Epicenter Logo-10.svg (in
public/) - Typography files — self-hosted in
src/styles/brand-kit/fonts/