Brand kit

Draft workspace for a new brand identity. Content and styles are not final.

Overview

This brand kit is the single source of truth for Epicenter's 2026 design language. Use the tokens, typography scale, and shared components documented here before building new sections or UI patterns.

Brand: Epicenter · Organization: Limecuda · Last updated: August 11, 2026

Logos

Epicenter logo

Primary — light background

Asset: Epicenter Logo-10.svg

Epicenter logo (white)

Reversed — dark background

Asset: EpicenterLogo2021-white-10.png

Colors

Primary palette

--gradient-brand
#F05041 → #F5832F · Primary CTA gradient (left to right)
--color-brand-purple
#503DC5 · Purple accent
--color-brand-medium-blue
#3EB4DE · Medium blue accent
--color-brand-dark
#22282C · Dark background, body text
--color-brand-light-bg
#FFFFFF · Page background
--color-brand-text-strong
#1A1B1C · Header text

Secondary palette

--color-brand-light-bg-2
#F5F7FA · Alternative light background
--color-brand-accent-blue-1
#36D2F7 · Accent blue (sky)
--color-brand-accent-gray-1
#303233 · Accent gray
--color-brand-light-gray
#F3F4F5 · Application-site gray
--color-brand-accent-blue-2
#CFEDF8 · Pale blue accent
--color-brand-accent-gray-2
#3C3F42 · Medium neutral
--color-brand-white
#FFFFFF · White surface
--color-brand-accent-blue-3
#F2F8FC · Off-white blue surface

Special-use colors

Restricted palette — use only when a design specifically calls for them. Do not use as default card backgrounds, buttons, links, or section accents.

--color-special-dark-teal
#05B3AF
--color-special-bright-teal
#06CDAE
--color-special-coral
#F05041
--color-special-dark-purple
#362985
--color-special-yellow
#FFD902
--color-special-soft-yellow
#FDEBA2
--color-special-mint
#E4FAF6
--color-special-lavender
#EBEBFF
--color-special-blush
#FAF1EF

Gradient direction

Primary gradient
linear-gradient(90deg, #F05041 0%, #F5832F 100%) — red on the left, orange on the right

Token: --gradient-brand · Semantic: --color-action-gradient

Typography

Font families

Display Pro
--font-brand-display · Headings, navigation, buttons
Text Pro
--font-brand-text · Body copy and paragraphs

Default text color: #22282C (--color-text-heading / --color-text-body). Licensed Text files are self-hosted; Display Pro aliases Text until separate Display files are provided.

Heading hierarchy

Desktop maximum sizes with responsive clamp() scaling. Tokens in tokens/typography.css, mapped in elements/type.css.

Page title
Display Pro Medium · 85px / 90px · #22282C
Display / impact
Display Pro Medium · 65px / 81px
Main header
Display Pro Bold · 56px / 63px
Card title
Display Pro Medium · 30px / 34px · .type-card-title
Header 2
Display Pro Bold · 40px / 41px
Header 3
Display Pro Bold · 28px / 30px
Above subheader
Display Pro Medium · 22px / 22px
Paragraph
Text Pro Roman · 18px / 22px · #22282C
Title description
Text Pro Roman · 18px / 24px · .type-title-description

Type specimens

  • H1
    The quick brown fox
  • H2
    The quick brown fox
  • H3
    The quick brown fox
  • Card
    The quick brown fox
  • H4
    The quick brown fox
  • H5
    The quick brown fox
  • H6
    The quick brown fox
  • Dek
    Supporting copy under a section title — short, clear, and easy to scan.

Body copy

Epicenter helps charter school authorizers, boards, and management organizations run compliant, transparent operations. This paragraph uses Neue Haas Grotesk Text Pro at 18px with 22px line height and the default #22282C text color.

Measure is capped at 65 characters for comfortable reading on large screens.

Style rules

Corner radius — 40px

Standard containers, cards, and controls use --radius: 40px. Text fields, textareas, and selects use --input-radius: 12px unless a pattern explicitly calls for a larger radius. Pill-shaped navigation and CTA buttons use --radius-pill. Circular icon controls use border-radius: 50%.

Example card with 40px corners and no border or shadow.

No global stroke

Components do not receive default decorative borders. Explicit 1px outlined-button variants, form control borders, and accessibility focus indicators are allowed.

No global dropshadow

Flat surfaces separated through background color, spacing, and layout. Do not use box shadows as a standard depth or separation treatment.

Surface combinations

Light page
--color-bg (#FFFFFF) + --color-text-body (#22282C)
Alternate section
--color-bg-alt (#F5F7FA) + dark text
Dark section
--color-bg-dark (#22282C) + --color-text-inverse

Components

All examples use shared CSS classes from components/button.css, components/nav-tabs.css, and components/icon-control.css.

Filled buttons

Outlined buttons

Text buttons

Full button documentation →

Navigation treatment

Pill-shaped tab bar on #F5F7FA. Display Pro Medium 16px. Active item uses primary gradient with white text.

Icon controls

Circular 48×48px minimum hit area. Material Symbols for add and close.

UI elements

Extended documentation on dedicated sub-pages.

Downloads

  • Epicenter Website Style Guide 2026 — client reference document
  • Logo pack — Epicenter Logo-10.svg (in public/)
  • Typography files — self-hosted in src/styles/brand-kit/fonts/

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